Hi, I’m Alex

Chicago-based Digital Content Specialist at SRAM, LLC. I started my role on the Road Marketing team this July and have already had a hand in various consumer-facing and internal projects, some including: partnering with Cervélo to help with events around their pop-up shop in Morzine, France during the Tour de France, creating a global digital campaign celebrating SRAM’s 2023 Grand Tour sweep, planning MY24 product launch photo and video shoots and managing day-to-day social media content.

Previously, I was an Art Director at Tom, Dick & Harry Creative Co. At TDH, I worked with their account and creative teams to create and design a variety of media for clients and new business pitches, for example: photo, video, email, web, social media, print, direct mail, OOH, logos and presentations.

Prior to TDH, I worked at Wilson Sporting Goods Co. for their in-house global creative team. I was responsible for helping create and design digital campaign assets for email, web and social media platforms. I was also tasked with package design, POP design, print design and retail store design.

My agency and in-house experiences have helped me form a holistic perspective on what it takes to produce top-notch work in various team environments. No matter the scale of a project, I try to keep things simple and deliver the unexpected.

Outside of work I’m an avid cyclist, tennis player and runner. I love coffee, trying new restaurants, my dog Jackson and traveling. All the good stuff.