Chicago Heritage Store

Wilson Sportswear’s first flagship retail store in Chicago’s Gold Coast.

Vintage ads, graphics and photography display selected pieces of Wilson’s history from its establishment in 1914 to today.

Photography Bays

Campaign photography was placed inside merchandised feature bays. These lifestyle images showcase living like an athlete in Wilson Sportswear.

Fitting Rooms

Revamped floor-to-ceiling ads. Dates on each fitting room door indicate when the ad was originally produced.

Creative Team: Garth Weber / VP of Creative, Tim McCaffrey / Associate Creative Director, Nicole Gazzano / Art Director, Lauren Versino / Designer