Pro Staff v13

Global product campaign featuring one of the most iconic racket franchises in tennis history.

Version 13 fuses modern day design with Pro Staff’s original look from 1983. The classic red & yellow racing stripes and Helvetica font are visual elements our team carried throughout this campaign.

Creative Team: Tim McCaffrey / Associate Creative Director, Nicole Gazzano / Art Director, Kevin Granato / Senior Copywriter, Gary Weissmann / Senior Designer, Lauren Versino / Designer