Wahl
5 Star Gold Cordless Magic Clip
Web, social and print campaign promoting the next generation Wahl 5 Star Gold Cordless Magic Clip—the world’s most popular professional clipper. The barber’s “golden touch” concept reflects the clipper’s new gold finish. Content was originally created for Wahl’s US markets. Since the Magic Clip full-length video was so well-received, the campaign expanded to global markets also.
Social
“Teaser” & “Reveal” cutdowns shot and edited for Wahl’s Instagram stories. Wahl Ambassadors were encouraged to share on their page as well.
Published in BarberEVO Magazine and SalonEVO Magazine.
5 Star Gold Cordless Detailer Li
Web, social and print campaign promoting the new Wahl 5 Star Gold Cordless Detailer Li trimmer—the Magic Clip’s sidekick. This product is designed for extremely close trimming, clean and crisp lines, facial hair detailing and design. The continuation of the barber’s “golden touch” concept reflects the Detailer’s new gold finish.
Social
“Teaser” & “Reveal” cutdowns shot and edited for Wahl’s IG stories.
Published in BarberEVO Magazine.
Creative Team: Eric Showalter / Director, Jon Hamblin / Director of Photography, Arielle Toub / Editor & Animator, Jared El-Mofty / Creative Director, Maggie Maxstadt / Producer, Mike Finke / VP Account Director