Wilson Week

In October 2019, Wilson invited 16 Wilson Social Media Ambassadors to attend “Wilson Week”. Our team chose the ambassadors from over 150+ contracted global influencers and planned a 3-day event, involving on and off-court activities.

Influencers were encouraged to document everything possible on their social channels, primarily on Instagram. We worked with a production agency and photographer to capture additional photo and video content.

Humans of the Court

Wilson Ambassadors express goals and life lessons tennis has taught them. Shot and edited for Instagram stories.

Ambassador Stories

Instagram stories posted prior to Wilson Week. Introduced followers to Wilson Ambassadors attending the event.

Credits: 11 Dollar Bill / Production Agency, Will Byington / Photography